Prime Highlight
- Google has launched new Post Scheduling and Multi-Location Publishing featuresto help businesses stay active and visible during the busy holiday season.
- The update aims to make promotion easier by allowing companies to plan posts and publish across multiple locations with one action.
Key Facts
- Post Scheduling lets businesses create and automate posts ahead of time, enabling weekly or monthly content planning.
- Multi-Location Publishing allows a single post to be shared across several business branches, reducing repetitive work for multi-site companies.
Background
Google has officially introduced two major new features for Business Profile users: post scheduling and multi-location publishing. These updates, which were tested last month, are now fully available to all eligible businesses. Google says the goal is to help companies stay visible and active during the busy holiday season, when customer searches are at their peak.
Lisa Landsman from Google confirmed the rollout on LinkedIn. She highlighted that the holidays are both a demanding and important time for business owners, making timely communication critical. She said these tools are designed to help users promote offers, events, and updates more efficiently.
The new Post Scheduling feature lets business owners create posts in advance and post them automatically. Teams can plan content for the week or month and make sure updates go live on time.
The Multi-Location Publishing option enables a business to publish a single post across multiple branches in one step. This improvement is expected to reduce repetitive work for companies that manage several locations.
Google said both features were refined using feedback directly from merchants. The company believes these changes will make it easier to keep Business Profiles updated with relevant content that attracts customers and supports conversions.
Google offers easy publishing tools to help businesses stay active on their profiles, where customers look for fast and reliable information before visiting stores or buying online.
The update reflects Google’s continued push to strengthen Business Profiles as a key marketing and engagement platform.
